Positioning to Pop in Hospitality and Travel Tech | Jacki Brown
Positioning to Pop in Hospitality and Travel Tech | Jacki BrownDescription
The hospitality industry is one of the oldest and most steadfast industries (in holding on to doing things the same way); between that and the travel tech industry, this episode with marketing strategy powerhouse Jacki Brown aims to shake things up.
With nearly 20 years of experience in consumer goods and hospitality tech for brands like Amadeus and Shark Vacuums, Jacki brings some serious oomph to this episode.
From naked guests to guerilla marketing, Jacki and Beatrice dive into connecting with the audience beyond looking and sounding good and the unique challenges of product positioning.
They’re shaking up traditional practices and rule-following. Let’s friggin’ go!
03:27 Marketing Challenges in Hospitality
08:02 Guerrilla Marketing Tactics
18:50 The Challenge of Defining Values
19:51 Navigating Product Positioning
20:29 The Complexity of Product Marketing
25:36 Building a Cohesive Story
28:31 Engaging with Customers
34:51 Bloopers and Behind the Scenes
Reach out to featured guest Jacki Brown:
LinkedIn | Website
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
United States
